Paris, 30 September 2021 – Midem, the home of the global music community with; artists at its core, today announces its 2021 selection of 12 of the world’s most exciting emerging acts as the lineup for the Midem Talent Exporter, naming Steve Aoki as Artist Ambassador, featuring in Midem Digital Edition, free and open to all, 16-19 November.
Midem Talent Exporter 2021 in partnership with Taiwan Creative Content Agency (TAICCA)
Midem Talent Exporter is a unique artist-focused programme, enabling Midem to embrace its role as connector with a practical, real-world, business-oriented approach for the artists at the core of the music ecosystem. The initiative will spotlight 12 emerging international artists, selected through a call for entries, which is free and open-to-all. The 2021 lineup has been chosen from submissions received from an expansive list of 71 countries, including Bahamas, Ethiopia, Lebanon, Lithuania, Madagascar, Malawi, Philippines, Saint Lucia, Somalia, Taiwan, Togo and Uruguay.
Midem Director, Alexandre Deniot, says, “We’re excited to showcase some of the incredible global artists who are the beating heart of the Midem community. After our very first digital edition in 2020 and two successful online events focused on the Latin American and African markets in June, Midem Digital is back in November and I can’t wait! The Midem Talent Exporter truly captures our theme for this year’s Digital Edition, around embracing the new monetisation frontiers, and offers both the selected artists and the music execs from around the world who get to discover them, the opportunity for new collaboration, creative and potential business.”
“Midem is the signature music event in Europe”, comments TAICCA CEO Izero LEE. “In particular, Midem Talent Exporter (MTE) is a key international platform that introduces promising artists to the world. TAICCA collaborates with Midem organizers on MTE for the first time, with very positive feedback from the local industry. 58 submissions span from rock, heavy metal, pop, to rap, and include Mandarin, Taiwanese, and Hakka languages. These entries demonstrate how creative freedom and cultural diversity in Taiwan empower music creation and production. This bilateral cooperation will offer new momentum to music in Taiwan and around the world. The music industry in Taiwan can also get more connected to the global music landscape. Congratulations to Howard Lee for officially representing Taiwan at MTE to participate in the global online showcase during Midem. We look forward to it and let’s celebrate your success!” Steve Aoki: Midem Talent Exporter 2021 Artist Ambassador Iconic Grammy-nominated international producer/DJ, Steve Aoki, has been named as Artist Ambassador for the 2021 programme. He will feature in an exclusive fireside talk with Matt Medved, Co-founder and CEO of nft now and Founder of Billboard Dance, called “The Career Path of a Multi-Hyphenate Artist: A Conversation with Steve Aoki ».
After the live session, Steve Aoki will meet the 12 selected artists and answer their questions. He comments, « I’m thrilled to be this year’s MTE Artist Ambassador, to discover new international talent and share with them my experience of being a multi-faceted artist with more than 25 years in the music business. It’s very important to me to support the younger generation of artists as much as I’m keen to always dig for new sounds and new talent, as a fuel for my work.”
The Midem Talent Exporter Experience for Global Emerging Artists The unique initiative, exclusive to Midem, will take place entirely digitally on the Midem Digital platform. A real door-opener for emerging talent, it offers artists tangible opportunities for expanding their international music business networks along with a full educational programme.
Each selected artist:
– Benefits from a year-long promotional plan using Midem communication tools
– Has the opportunity to talk with & learn from Talent Exporter Artist Ambassador,
– Meet with the world’s leading music supervisors from film, TV, gaming, agencies
– Pitches their project to a pool of international talent buyers
The 2021 Confirmed Talent Buyers
. Aline Afanoukoé, Radio & TV Host, DJ & Sound Designer, Boogaline (France)
. Christian Bernhardt, Music Booking Agent, UTA (USA)
. Cyril Bahsief, Founder & Promoter, Octopus (France)
. Etienne Ziller, Head of International Booking, Asterios (France / Denmark)
. Fernando Soto, Head of Content, Bizarro Live Entertainment (Chile)
. Jacques Darosa Mambaye, Music Editor, Apple (France)
. James Windle, Associate Director, DawBell (UK)
. Jeremy Spellanzon, POP Montreal PR Director and Freelance Publicist (Canada / France)
. Joel Moya, Director of Artists & Label Relations, Remezcla (USA)
. Kam Tambini, Senior Music Editor, OkayAfrica (USA)
. Mary Nunez, Vice President Creative Sync, Warner Chappell Music (USA)
. Naveen Deshpande, Founder & Director, Mixtape (India)
. Nayira Castellanos, Entrepreneur & Communications Executive, Beats Communications
. Nick Tsirimokos, Sr Manager Artist Development & Relations, SoundCloud (Germany)
. Parul Chokshi, Senior Director of Talent, Vevo (USA)
. Patrick Mills, Head of Artist Partnerships, UK + Europe, DICE (UK)
. Patrik Larsson, Head of A&R, Playground Music Scandinavia (Sweden)
. Peer Steinwald, Senior A&R, Budde Music (Germany)
. Ralph W Peer, Vice President Sub-Saharan Africa & MENA, peermusic (UK)
. Sarah Harrison, Music & Media Creative, D I S K A Global (UK)
. Shaun Duwe, CEO & Founder, The Unit (South Africa)
. Spek, Founder & President, PopArabia (UAE)
. Representative Team, Taiwan Creative Content Agency (Taiwan)
The Midem Talent Exporter 2021 Selected Artists Roster
. “Venezuela’s rising star”: Andrekza, Latin (Venezuela)
. “New generation of Parisian eccentric electro-pop”: Ascendant Vierge, Electronic
. “The Middle East’s new and exciting Arabic electro pop duo”: Bedouin Burger, World
. “Explosive and catchy dancehall from the heart of Uganda”: Beenie Gunter, R’n’B /
Hip-Hop / Urban (Uganda)
. “Taiwan’s new pop star with a unique voice and mystique identity”: Howard Lee, Pop
. “Taking the African music landscape by storm with future pop”: Kabeaushé, Pop
. “Ukraine’s sensational rap group with an incredibly refreshing sound”: KALUSH, R’n’B
/ Hip-Hop / Urban (Ukraine)
. “Argentina’s powerhouse with an impressive sensual sensibility”: Maia Reficco, Pop
. “France’s newest R’n’B diva”: OMA, R’n’B / Hip-Hop / Urban (France)
.“One of the coolest rappers in Mzansi from his bars, all the way to his swag”: Stilo
Magolide, R’n’B / Hip-Hop / Urban (South Africa)
. “Sensational new pop artist from Bulgaria”: Victoria, Pop (Bulgaria)
. “Singaporean hip-hop star with dizzying Tamil and English rap”: Yung Raja, R’n’B /
Hip-Hop / Urban (Singapore)
Access to Midem Digital Edition is free. Registrations are open here.
To Editors :
About TAICCA – Taiwan Creative Content Agency (TAICCA) is a professional intermediary organization established in June 2019 that promotes the development of Taiwan’s content industries under the supervision of the Ministry of Culture. TAICCA supports various creative content industries in Taiwan, including film and television, music, publishing, animation, comics, games, fashion, visual arts, performing arts, and immersive content.
The main mission of TAICCA is to build a healthy business ecosystem for the content industry, promote Taiwanese brands in the global market, and maximize the value of content intellectual property. The agency consolidates public and private resources to provide comprehensive mechanisms, bridging the gap between creativity and business, ultimately, to create new values for Taiwan’s national brand.
About Midem Digital – The Midem digital platform aims to bring the global music community together online to stimulate discussion, share solutions, and achieve a better understanding of what is ahead for our industry in the post-COVID era. It allows participants to seize new business opportunities and network with relevant business partners on a global scale, thanks to international forums and masterclasses by music tech entrepreneurs and artists, as well as conferences with key players in the international music community.
About RX & RX France – RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors.
RX France manages a portfolio of world-class, French and international face-to-face, virtual and hybrid events covering 20 industry sectors including MIPIM, MAPIC, Batimat, Pollutec, EquipHotel, SITL, IFTM Top Resa, MIPCOM, MIPTV, FIAC, Paris Photo, Maison&Objet*… and many more. RX France’s events take place in France, China, India, Italy, Mexico, Russia and the United States.
RX is passionate about making a positive impact on society and is fully committed to creating and inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com *Organised by Safi, a subsidiary of Reed Expositions and Ateliers d’Art de France MIDEM PRESS CONTACTS
Philippe LE GALL, Press Manager: +33 1 79 71 96 48 >[email protected]
Edith YAHIAOUI, Press Officer: +33 1 79 71 94 34 > [email protected]